Results of #Personalization
The Future of Work: We Need To Talk About Climate Adaptation
It’s time for more businesses to talk about climate change & adaptation. We look at some of the challenges ahead and what companies can do to help.
The Power of First Party Data – Unlock Your Data Potential
Brands have powerful data in their tool box already and most don’t even use it. So what is first party data & how can brands unlock its powerful potential?
Rebooting Tourism: How Personalization & Technology Can Help The Travel Sector
The Travel & Tourism sector can bounce back post-pandemic with the right personalization and tech tactics. Here are a few things to think about.
B2B Personalization & Marketing Part 2 – Next Steps
In part 2 of our guide to getting started with B2B personalization we look at custom audiences for Facebook and Google ads.
B2B Personalization & Marketing Part 1 – Getting Started
If you’re active in the B2B sector and want to start thinking about B2B personalization, here are a few tips to get you started.
What is a FLoC? Personalization, Privacy and Customer Experience
What is a FLoC? Google is replacing cookies with FLoCs, but how can we keep serving personalized digital experiences? We find out…
UX Writing for apps and websites – 5 tips to get you started
UX writing is the art of crafting User Experience (UX) copy that guides users in a digital product. Here’s 5 tips to help your UX writing project.
Four quick personalization tactics you can try right now
Personalization does not have to be hard! We are going to share with you four quick personalization tactics that you can start to try for yourself today.
MUM’s the word: What is Google MUM? We look at Google’s new tech
Google has just announced MUM, which could change how we make complex queries on search. But what is Google MUM and how does it work?
Personalized Google Ads – What You Are Not Allowed To Do
Personalized Google Ads are incredibly powerful and potentially damaging if misused. We look at what you can’t do with personalized Google Ads.