Results of #eCommerce

Ranking on Google search is vital to any eCommerce business and Google’s new documentation provides valuable insights for brands. Let’s take a look.

We know what customer lifetime value (CLV) is, but part 2 of our series focuses on the technical & cultural challenges of adopting CLV.

What is customer lifetime value (CLV) and how can B2B companies adopt it while adapting to new digital customer expectations?

What lessons can be learned from big benchmark eCommerce brands like IKEA, Nike and Apple? Can they be emulated?

What do Apple’s upcoming privacy changes to Apple Mail on Mac and iOS mean for e-commerce brands?

We look at customer empathy, why businesses need to put the customer at the heart of their processes and the benefits an empathetic approach can bring.

Brands have powerful data in their tool box already and most don’t even use it. So what is first party data & how can brands unlock its powerful potential?

In part 2 of our shopping cart abandonment rate series we look at the “messy middle”. What is it and how can companies improve conversion?

We explain what shopping cart abandonment is, some reasons why it might occur and actions you can take to lower your shopping cart abandonment rate.

What is a FLoC? Google is replacing cookies with FLoCs, but how can we keep serving personalized digital experiences? We find out…