Star Circle
Insights April 28, 2023

How Starbucks Is Rethinking Loyalty Programmes (With NFTs?!)

Starbucks Odyssey is an innovative new type of loyalty program. What lessons can B2C businesses learn from Starbucks’ web3.0 experiment?

Insights April 21, 2023

Decoding The Metaverse Part 4 – Metaverse Law & Regulatory Challenges

We look at Metaverse Law & Regulatory Challenges. Where will businesses have to ensure compliance with government policy in the metaverse?

Insights April 12, 2023

Decoding The Metaverse Part 3 – Starting Your Metaverse Strategy

In part 3 of our series we will look at how businesses can start creating, testing then implementing a metaverse strategy.

Insights April 7, 2023

Decoding The Metaverse Part 2 – Metaverse Sentiment

In part 2 of our metaverse series we look at sentiment among consumers & business leaders. What are business leaders’ top metaverse strategic priorities?

Insights March 31, 2023

Decoding The Metaverse Part 1 – What Is The Metaverse?

The metaverse is big business. But what exactly is it? Part 1 of our metaverse series tells you what you need to know.

Insights March 24, 2023

Are Customer Needs The Key To The Future Of Ecommerce?

Adapting to shifting customer needs could be the key to weathering the recession for Ecommerce businesses. But what are these customer needs?

Insights March 17, 2023

Customer Experience ROI – How To Prove Investment In CX Pays Off

Times are tough, so how do CX teams prove Customer experience ROI? We look at what CX teams can do to prove CX ROI to senior management.

Insights February 24, 2023

Is Great Customer Experience Your Best Form Of Marketing?

Is CX a form of marketing? This week we ask if experience innovation is competing with marketing. Shouldn’t effort & budget be going into both?

Insights February 3, 2023

Social, Live & Metaverse Commerce – Where Is E-commerce Going?

Are social commerce & live commerce the future of E-commerce? Or is it metaverse commerce? We look at the future of E-commerce & why SEA is leading the way.

Insights January 6, 2023

What Is Employee Experience (EX)?

What is employee experience (EX)? How can it help your business? We tell you why you should start investing in EX right now.

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