Results of #B2B
What Is The Future Of B2B Sales & Purchasing? Part 2 – Challenges That B2B Teams Face
In part 2 of our future of B2B series we look at some of the challenges B2B sales and purchasing teams face and the opportunities they present.
What Is The Future Of B2B Sales & Purchasing? Part 1 – Omnichannel, AI & B2C Style CX
The future of B2B is not spoken about as often as B2C. But big changes are happening. So what does the future of B2B sales & purchasing look like?
Can B2B companies embrace customer lifetime value (CLV) metrics? Part 2
We know what customer lifetime value (CLV) is, but part 2 of our series focuses on the technical & cultural challenges of adopting CLV.
Can B2B companies embrace customer lifetime value (CLV) metrics? Part 1
What is customer lifetime value (CLV) and how can B2B companies adopt it while adapting to new digital customer expectations?
B2B Personalization & Marketing Part 2 – Next Steps
In part 2 of our guide to getting started with B2B personalization we look at custom audiences for Facebook and Google ads.
B2B Personalization & Marketing Part 1 – Getting Started
If you’re active in the B2B sector and want to start thinking about B2B personalization, here are a few tips to get you started.