Star Circle

Insights

Our latest thinking on everything related to digital customer experience and more.

January 14, 2022

Digital Transformation Trends 2022 – Challenges You Might Face

This week we look at digital transformation trends in 2022 and the technical and social challenges organizations are going to face over the next 12 months.

January 7, 2022

CX Trends 2022 – What You Need To Know

It is time to peer into the future of customer experience and look at some CX trends for 2022, including the impact of data legislation changes on CX.

December 24, 2021

Intent Personas – What Are They & Will They Replace Marketing Personas?

What are Intent Personas? We explain how they are different, but not better than, marketing personas and how they can help you address customer needs.

December 17, 2021

Entities Part 2 – Are Entities Part Of The Future Of Work?

This week we look closer at roles, organizational structure and what entities can bring to the table. With a sneak peek at the future of work at MAQE…

December 10, 2021

Entities – When SEO and Business Strategy Collide

What are Entities in the context of SEO? What can they teach us about business strategy and organizations? Let’s find out…

December 3, 2021

2022 Paid Search Trends – What You Need To Know Part 3

In the final instalment of our 2022 paid search trends deepdive we examine how brands should be authentic, local search & how other search engines exist…

November 26, 2021

Paid Search (PPC) Trends 2022 – What You Need To Know Part 2

In part 2 of our future of paid search deepdive, we look at video ads (and what not to do) as well as in-game ads on mobile.

November 19, 2021

Paid Search (PPC) Trends 2022 – What You Need To Know Part 1

This week, in part 1 of a series, we look at the paid search (PPC) trends in 2022 that you need to know, some of which might even save you money…

November 12, 2021

SEO Trends 2022: What You Need To Know Part 2

In part 2 of our SEO trends in 2022 series we look at AI, passage ranking and video markup. Here’s what you need to know about SEO in 2022.

November 5, 2021

SEO Trends In 2022: What You Need To Know Part 1

Part 1 of our SEO Trends In 2022 series tells you what you will need to do to improve your search visibility and stay ahead of the ever-changing SEO game.

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