Insights

Gamification has been around for years. But beyond gamification, what can eCommerce companies learn from modern video games and video games systems?

Third-party cookies are going away in 2023. But what will replace them? Meet Google Topics! But what is Google Topics? And what problems do Topics pose?

This week we look at marketing automations in Google Shopping. How does it work, what are its limitations and what is Performance Max?

As part of our marketing automations series we look at some Automated Google Ad Types. What are they? And how do they work?

Marketing automation is a game changer for digital marketers and eCommerce business owners. But what is it and how does marketing automation work?

AI and SEO – We look at the AI algorithms Google uses in organic search and how (and also if) businesses can optimize for them.

This week we chart the evolution of eCommerce, from its first steps to its current form, to see where it might be going in the future.

This week we look at personalization psychology. Just why does personalization work so well and why do we like personalized experiences?

What is the Schrems II ruling and is Google Analytics banned in the E.U.? We dig into Schrems II and what it means for businesses in ASEAN.

In part 2 of our look into digital transformation trends in 2022 we focus on 5G, organizational flexibility, sustainability and low code solutions.