Insights
Our latest thinking on everything related to digital customer experience and more.
User Reviews, Feedback Requests & Questions Part 1 – What Questions Do To Our Brains
What effect do requests for user reviews & feedback have on us? Part 1 of our series looks at this and asks if average review ratings are overrated.
Best CRO Practices For Paid Media Landing Pages
With paid media you can reach thousands of customers. But how do you convert them? Take a look at some CRO best practices for paid media landing pages.
Storytelling In Business Part 3 – Using Storytelling In Marketing
Storytelling & marketing are linked. But how does storytelling in marketing work? In part 3 of our series, we look at story workflows, CTAs & messaging.
Storytelling In Business Part 2 – Decks, Websites & Product Pages
In part 2 of our storytelling series we look at how storytelling is a great tool to use in your presentation decks, on your website & on product pages.
Storytelling In Business Part 1 – Stories Are Not Just For Marketing
We look at storytelling in business & why stories are a powerful business tool. We go through some do’s & don’ts, the 5 W’s and emotions you should elicit.
7 Great Examples Of Video Advertising
More people are using YouTube & TikTok for search. So video advertising is a must have. We look at great examples of video ads to see what we can learn.
How To Build An Effective Personalization Strategy Part 3 – Predictive Personalization
In part 3 we talk about rules-based & predictive personalization plus we reveal the 5 must-haves for your personalization strategy.
How To Build An Effective Personalization Strategy Part 2 – Prioritization & Testing
In part 2 of our How To Build An Effective Personalization Strategy series we look at how to prioritize, self-selective personalization & A/B testing.
How To Build An Effective Personalization Strategy Part 1 – Getting Started
Do you know how to build an effective personalization strategy? If you don’t, let us show you how you can get started.
What Does An SEO Manager Do? – SEO Tasks & Strategy Through The Year
What does an SEO manager do on a daily, quarterly & even yearly basis? We look at the work that an SEO manager does over the course of a year.