Insights
Our latest thinking on everything related to digital customer experience and more.
Tips for Planning Your CX Strategy in 2021
Businesses who take their customer experience planning seriously will rise above the competition. So we’ve prepared some tips you can use to plan your CX strategies in 2021.
Retail Trends for 2021 Part 2 – Agile, Ads & Ethical Values
In part 2 of our top retail trends for 2021 series, we look at agile adoption, digital ads and the importance of ethical values.
Top Retail Trends For 2021 Part 1 – CX, Subscriptions & Big Data
In part 1 of our top retail trends for 2021 series, we look at customer experience (CX), subscription models and big data.
Why invest in great digital commerce experiences?
Here’s why your business should invest in great digital commerce experiences and why what you think your customers want is probably wrong…
What is edtech? Does it help students and teachers?
Edtech, a mix of the words “education” and “technology”, combines tech with education practices. We look at how edtech benefits students and teachers.
Online to Offline (O2O) Strategy Part 4 – Beacons and Building a Community
In part 4 of our online to offline strategy deep dive we’ll be talking about beacons and how physical retail needs to build (and help) communities.
Why Build an O2O (Online to Offline) Strategy Part 3 – Identity Graphs & Personalization
In this instalment of our O2O deep dive we look at tracking, identity graphs and how they are vital for personalization in your O2O strategy.
Why Build an O2O Strategy? Online to Offline Part 2
In part 1 we clarified what an O2O strategy is and why it’s necessary. Here we cover attribution models and the need to align your teams.
What is O2O? Why build an Online to Offline strategy? Part 1
O2O stands for “online to offline”. But it is not only a marketing strategy. Read on to learn a bit more about O2O and how it can help your business.
What is Proptech Part 2: Office Space, Retail, Trust and ESG Considerations
In our second proptech post we are going to take a closer look at the commercial property sector, ESG considerations & the challenges posed by the pandemic.